It’s frustrating when most of the social media allows you to add only one link in a profile but you have products, blog posts, and a youtube channel to promote at once.
Thus adding a Link In Bio page on your Facebook, Instagram, Snap and TikTok profile is the most effective way to direct your followers to your store, website, or latest content, rather than swapping the single URL (link).
Table of Contents
- What is Link in Bio Page?
- Why Create a Link in Bio Page?
- Requirements
- Step-by-Step Guide to Creating Lifetime Free Link in Bio Page
- Must Do Things After Publishing a Link-in-Bio Page
- Best Practices for Designing Link-in-Bio Pages
- Professionally Designed, Premium Templates
What is Link in Bio Page?
Link in Bio Page is a special landing page where all of your important links are located acting as a central hub.
And you add link to this one page on your social media profiles i.e. Facebook, Instagram, TikTok, Snap, etc. which allows your followers to discover everything you offer, from your shop and affiliate links to newsletter signup, location map link, review links, and other social media profiles.
Why Create a Link in Bio Page?
Some of the major benefits of creating a Link in Bio Page for Businesses or Creators (Influencers) are as follows
1. Manage All Important Links in One Place: With just one link, your followers can find exactly what they’re looking for (shop, review, location map, donate, etc.). And it’s easier for you to manage all the links whenever you need to update the links or reposition based on the priority.
2. Grow Audience on Every Platform: On Link In Bio page you can add links to your official website, mailing list and other social media profiles which helps your followers discover you on other platforms as well and connect with you, leading audience growth on every platform.
3. Turn Followers Into Customers: Whether it’s your affiliate links or your official store or map location of your physical shop, your true followers would love to purchase from you or buy from your recommendation. And when you make it easier for them to access from the single link in your social media bio, it increases the rate of turning your followers into customers.
4. Analyze Your Audience: With your Link In Bio page, you can also understand the interest of your followers by tracking the link clicks which helps you in decision making. Based on the analytics you can prioritize and re-order the links placement, focus on products which sell the most or create more content which has your followers most interest, etc.
Requirements
To start creating a lifetime free link in bio page, here’s a list of requirements you’ll need to have
- Google Account (Gmail) as we’ll be using Google' s platform i.e. Google Sites.
- Basic understanding of Drag and Drop builders like Google Sites.
- Laptop or a Desktop Computer (cannot be created on a mobile phone).
- No design or Coding skills required.
Step-by-Step Guide to Creating Lifetime Free Link in Bio Page
Once you have these basic requirements, you can follow the step-by-step instructions below
1. Access Google Sites Platform
Search “Google Sites” on your browser or go to https://sites.google.com in your browser. If you’re already signed in to your Google Account (Gmail), you’ll be taken to Google Sites Dashboard, else you’ll be prompted to sign in now.
If you don’t have a Google Account, you can create one easily for Free.
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| Search and Access Google Sites from Browser |
2. Start a New Site with Blank Page
Once you’re on the Google Sites dashboard, select “Blank Site” on Start a new site section to start designing your Link-in-Bio page from scratch.
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| Start with Blank Page from Google Sites Dashboard |
Get Professionally Designed Premium Link-in-Bio Templates [button_success]Download Now
3. Name Your Page
Once the blank page opens, the first thing you need to do is to give the page a name.
The name can be your business name or your personal name.
From the top left, Change
1. Site Document Name
2. Site Title Name
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| Change Site Document Name and Site Title Name |
4. Design Your Link In Bio Page
Once you’ve updated the Site Titles, follow the steps below to design your Link-in-Bio page
4.1. Remove Header
To remove the header, first click on the empty section of the header section.
Then click on Delete (bin icon) on the left.
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| Delete Header Section |
Once the header section is deleted, you’ll be left with a blank canvas as shown below.
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| Blank Page to Design from Scratch |
4.2. Add Text Box for Title and Short Description
Click on Text Box from the right side Tool bar section which adds an empty Text Box on our blank page.
Then Add Title on First Line and a Short Description on the Second Line as shown in the image below.
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| Add Text Box to Add Title and Short Description |
Now format the texts.
Select all texts and select “center alignment” to bring all the texts to center.
Select the title (Your Business Name or Your Name) and make it bold, also increase the font size to 14.
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| Text Formatting - Center Align, Bold and Increase Font Size |
Change the line height to 1.5. (Select 3 dots icon … -> Line and Paragraph Spacing -> Custom Spacing -> Line Spacing = 5)
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| Set Custom Line Height |
4.3. Structure The Link In Bio Layout
Now, from the ends of the Text Box, drag inwards to give the page “Link In Bio” design as shown in the image below.
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| Structuring Layout for Link in Bio Page Design |
4.4. Add Image Placeholder for your Logo or Profile Picture
Now, scroll to the bottom of the toolbar and click on Placeholder to add it to our design.
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| Adding Placeholder to Design |
Then, drag the placeholder to the top of Your Texts (Title and Short description) and decrease the size by dragging inwards from the dots of the placeholder.
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| Moving Placeholder along with the Title and Short Description |
4.5. Add Buttons for Links and Customize
Now, from the tool bar section, scroll and select “Button” which will ask you to fill Button Name and Link. Once you add those details and click on insert, it adds a button on our Link-in-Bio design.
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| Adding Buttons to The Design |
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| Button Added to The Design |
Then drag the button just below the Title and Short description text as shown in the image below.
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| Button Added to The Design |
Now, repeat the above process to add as many buttons (links) as you like to add all of your important links which will look like the following.
Note: To add more buttons quickly, you can just select one button and click on the duplicate option (which is a square icon between pencil and bin icon) then change the links and text by clicking on the pencil icon.
Change Button Design
You can make the important one filled and the other just outlined to attract the visitors to not miss clicking on the most important links (these can be your store link, lead form links, etc.).
To do this, just select the button and click on button style (default is Filled) then change it to either Outlined or Text.
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| Changing Button Styles |
Once you change the button style it can look like following
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| Button Styles with Priority |
4.6. Add Social Icons for Digital Profile
Now, to add social links, scroll on the tool bar and select “Social Links”, then you’ll have to add all of your social media links as shown below and click on insert.
Note: To add more social media links, click on the Add Link on the left bottom.
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| Adding Social Media Links in Design |
Once you add all the links the social links will be added to the page.
Then you’ll have to drag it up to the bottom of all the buttons we added in our link-in-bio design.
The final design should look like this
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| Positioning Social Media Links with Title, Description and Links |
You can also change the design of the social media icons.
To do that, just select the Social Links and change Icon Size, Icon, Shape, Icon Style, Icon Color, Alignment, etc. as per your liking.
Also you can change the links by clicking on the pencil icon.
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| Social Media Icons Design Options |
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| Social Media Icons after making changes |
5. Brand Your Page
5.1. Add Your Logo
To add a logo, go to the left top section of the page (Site Title) then click on Add Logo button as shown in the image below.
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| Option to Add Logo |
Now, click on the upload button and select your image or logo to set it as logo.
Also fill the Alt Text option with your name or your business name. It’s really important for SEO (Search Engine Optimization - Google Ranking). After uploading the logo and adding Alt Text, you can close the window, all the information is automatically saved.
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| Adding Logo Image and Alt Text for SEO |
Also at the bottom, it automatically recommends the color for your link in bio page, from the logo or image you’ve uploaded. You can either select any of the colors or continue using default colors. This is optional.
5.2. Add Favicon
After you’ve added the logo, there is an option to add Favicon if you scroll down. You can upload the same image or logo here.
This is shown at the top of the tab in your browser. After uploading the image, you can close the window, it is automatically saved.
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| Add Favicon to display on browser tab |
5.3. Add Your Image on Your Main Profile
Now, to add the image or logo on the main profile of our Link in Bio page, just click the “+” icon of our placeholder, then upload the image (logo).
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| Uploading Main Profile Logo/Image |
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| Final Link-in-Bio page design after adding the main image |
6. Publish Your Link In Bio Page
Finally to publish the page and make it publicly visible that can be accessed from anywhere in the world on the internet, you just need to click the Publish button on top right and add the Web Address you prefer.
Note: It automatically suggests the name based on the name of your Site Title or you can add the name you prefer. Then click Publish Button.
My this Link-in-Bio page link is https://sites.google.com/view/vijaythapa/
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| Publishing the Link in Bio Page |
Sometimes you may need to manage the visibility while publishing the page i.e. "Who can view my site" should be set to Anyone.
For that, click on MANAGE link on the left button of the publish pop-up window and set to Anyone for Published site option.
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| Making the published site visible to anyone |
You can access your link by going on the top tool bar and clicking on the link icon as shown below
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| Accessing Published Link |
7. Bonus: Display Announcement Banner
If you’re offering special offers or discounts to your followers and want to let them know, then an announcement banner is the feature you need whether on the “Link in Bio” page or on your website.
And you can easily add this feature on this “Link in Bio Page”. Just follow the steps below
- Click on Settings / Gear icon at the top.
- Toggle On the Show banner option.
- Select a Banner Color.
- Then select the Announcement banner at the bottom of the pop-up.
- Then add Message, Button Label and the link you want to redirect your customer to.
- Check the box “Open in new tab” if you want to open a new tab which can be a store or a lead form.
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| Adding Announcement (Promotional) Banner |
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| Link in Bio Design with Announcement Banner |
8. Bonus: Add Analytics and Custom Domain
If you want to know about the users who visited our Link in Bio page (i.e. Country, Devices they Used, Time Spent on the page, and many more) or add your own custom domain so that your followers can easily access the site, then you can easily do it from the settings page.
For this, click on the Gear or Settings icon on the top tool bar, then go to Custom Domains or Analytics and setup.
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| Adding Custom Domain and Analytics on Link in Bio Page |
Must Do Things After Publishing (Creating) Link in Bio Page
Some of the must do things after publishing the Link in Bio Pages are
- Add the link on all the social media platforms (TikTok, Instagram, Facebook, LinkedIn, Twitter, Snap, etc.).
- Let your followers know about the newly generated links by sharing as posts, stories, or reels.
- Create a QR Code with the link of “Link in Bio” page, add it in your digital products, or physical products like brochures, business cards, menus, etc. for your customers to access the link just by scanning with the phone.
Best Practices for Link In Bio Pages
Here are some of the best practices to make your Link In Bio pages effective and optimized for conversion (convert visitors to customers)
- Prioritize Your Links: Add links based on the priority, either by order (Important on the top) or design (Filled style to the most important one and remaining in outlined style).
- Keep the Link Label Clean, Short and Easy to Scan: Limit the number of links on your bio pages and give short concise names to the label of the link that’s easy to scan and understand.
- Put Matching link Text with Call to Action: While adding the link in your social media profiles or on websites, tell people what to do with the links. Like, “Shop our new collection from the link in our bio”, “Download the step by step guide from the link in the bio”, “Get The First Consultation for Free from the link in our bio”, etc.
- Keep the Links Updated: Regularly check the links you’ve added on the “Link in Bio Page” and remove those with low priorities, update broken links, add new current promotions, etc.
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